Fathom is an alternative to Google Analytics that does not track the personal data of the website users.

This means, if a web user visits your website, then Fathom shows that a visit has been made but not by who specifically. Fathom prides itself on being privacy-focused, cookie-free, and lightweight. The minimalistic dashboard presents data on:

  • Number of visitors
  • Page views
  • Average time spent on the site
  • Average bounce rate
  • Completion of goals such as form submissions or clicks on the CTA buttons.

Fathom features include:

  • not using cookies to collect privacy-focused analytics.
  • being fully compliant with GDPR, ePrivacy, PECR, and CCPA.
  • designed to bypass all ad-blockers and without invading privacy to collect data.
  • provides real-time data that helps monitor popular pages, origin of traffic, performance of Ad campaigns, and best-selling products (for eCommerce websites).

All fathom features

Do you want to know more about other data analytics tools?

Check out our articles on Google Tag Manager, Google Analytics and Segment.


Are you impressed by Fathom and want to implement it on your Webflow website?

It’s easy - see How to integrate Fathom Analytics with Webflow?. But if you’d rather someone do it for you, no problem! Finsweet is here to help, no hustle and no headache. Reach out and let’s get your Webflow website integrated with Fathom today!

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