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Analytics
Fathom
Fathom is an alternative to Google Analytics that does not track the personal data of the website users.
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Fathom is an alternative to Google Analytics that does not track the personal data of the website users.
This means, if a web user visits your website, then Fathom shows that a visit has been made but not by who specifically. Fathom prides itself on being privacy-focused, cookie-free, and lightweight. The minimalistic dashboard presents data on:
- Number of visitors
- Page views
- Average time spent on the site
- Average bounce rate
- Completion of goals such as form submissions or clicks on the CTA buttons.
Fathom features include:
- not using cookies to collect privacy-focused analytics.
- being fully compliant with GDPR, ePrivacy, PECR, and CCPA.
- designed to bypass all ad-blockers and without invading privacy to collect data.
- provides real-time data that helps monitor popular pages, origin of traffic, performance of Ad campaigns, and best-selling products (for eCommerce websites).
Do you want to know more about other data analytics tools?
Check out our articles on Google Tag Manager, Google Analytics and Segment.
