The goal of Client-first naming convention is to:

• Empower a non-technical person to manage our website.
• Be clear, informative, and descriptive in our class naming.
• Give the reader as much context into the purpose of that class.
• Read a class name and know what its purpose is.
• No abbreviations, no shorthand, no confusion.
• Give as much context into the relationship of that class with the website.
• Create names based on organization techniques.
• Use keywords to search for available classes inside the Styles panel.
• Visualize what a class' purposes is based on its name.

Learn more on the Classes strategy 1 page.