What is CCPA?

The California Consumer Privacy Act (CCPA) regulates how businesses* all over the world are allowed to handle the personal information (PI) of California residents. It also allows any California consumer to demand to see all the information a company has saved on them, as well as a full list of all the third parties that data is shared with. In addition, the California law allows consumers to sue companies if the privacy guidelines are violated, even if there is no breach.

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*CCPA applies to any for-profit businesses in the world that:

• that sells** the personal information (PI) of more than 50,000 California residents annually, or
• have an annual gross revenue exceeding $25 million, or
• derives more than 50 percent of its annual revenue from selling** the personal information (PI) of California residents.

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**Sale of PI is defined in the CCPA as “selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer’s personal information by the business to another business or a third party for monetary or other valuable consideration.”

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Privacy Rights of consumers under CCPA:

• California residents have the right to opt out of having their data sold to third parties
• California residents have the right to request disclosure of data already collected
• California residents have the right to request deletion of data collected
• California residents have the right to be notified
• California residents have the right to equal services and price (i.e. cannot be discriminated against based on their choice to exercise their rights).

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Check out the official information to learn more!