In this episode we'll dive deep in to best practices for SEO inside of Webflow. We'll talk about the basics of SEO including meta descriptions, title tags, alt tags, site speed, schema markup, and more while reviewing other factors (content, engagement, etc) that impact your overall search rankings.
What is structured data?
As the name suggests, it adds structure to the data, or categorizes data on the internet. It's essentially a vocabulary of terms that helps organize and interpret information. Schema was founded and supported through a collaboration between Google, Microsoft, Yahoo, and Yandex.
Why is it important?
It tells search engines what type of information can be displayed in the SERPs (Search Engine Results Page) and essentially, what this information as a whole, represents. Structured data creates more clarity, relevance and informed searches, thus making a webpage eligible for rich results like featured snippets or video carousels.
Bonus: Structured data may qualify a webpage to be an Action on the Google Assistant. .i.e. when a user verbally asks Google Assistant to find something, your webpage could be presented as an answer by the Google Assistant for that query.
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