2022
Year in review

Agency worked on 80 active client projects in 2022.

Active client = A client that was invoiced in 2022.

This is a 25% increase from 2021. The number of developers in 2021 and 2022 remained the same.

Top performing partner company, Influence Society, launched 77 websites in 2022.

Influence Society offers marketing and web design for hotels. Finsweet develops in Webflow.

Webflow released a marketing video featuring Influence Society and Finsweet.

Finsweet has built almost 200 websites with Influence Society on Webflow.

Finsweet worked with big clients in 2022.

Names:

GitHub, Dropbox, Mel Robbins, Entertainment, WeTransfer, Lighthouse Global.

Size of project:

Manitoba Blue Cross, NoCode.Tech, Machinery Partner, Aura, Zonzo, DeepScribe, Soona, Givebutter, Green Cars, Lithia Corporate, Pacific Life Insurance Company.

Finsweet Agency sees major success offering maintenance agreements to new and existing clients.

Maintenance agreements are now a core service of Finsweet Agency.

Client-First Style System launches V2.

• Improved core concepts with new docs pages.
• Complete rewrite of all V1 documentation.
• Screenshots, MP4s, and visuals in docs.
• Rebranded and redesigned.
  

Client-First reaches 19,000 clones in Webflow, making it the most cloned project of all time from the community.

Folders launches with Client-First V2. Folders introduces a new way to organize classes inside Webflow.

Use Folders to organize CSS classes inside Finsweet Extension.

Client-First introduces a fluid design code generator to add viewport scaling to all Client-First projects.

Follow Client-First and use REM throughout the project — Fluid design generator will completely customize scaling of element sizes across all breakpoints.

Client-First launches translated documentation through Finsweet community.

Languages launched in 2022:

• French
• Tagalog
• Polish
• Vietnamese
• German

8 additional languages are confirmed for 2023 — Portuguese, Hungarian, Chinese Simplified, Greek, German, Arabic, Lithuanian, Spanish.

Solutions built and launched in 2022.

• Code Highlight
• Table of Contents
• CMS Core
• Read Time
• Form Submit
• Static to Collection List
• CMS Attributes
• Query Param
• Social Share
• Modal
• Accordion
• Star Rating
• Input Counter
• Number Count
• Input Active
• CMS Element
• Accessibility (a11y)
  

Across all Attributes solutions, Attributes packages are loaded 140 million times each month.

Collection of accessible components that integrate with Attributes CMS Filter.

Each component includes individual documentation.

Accessible Components library that integrates with Webflow Libraries and Attributes.

Each component includes a Attributes solution.

Attributes API launches to allow developers to programmatically customize Attributes implementations.

Introduces CMS Core — an API-only tool to help developers interact with the Webflow Collection List component.

Automated Support Service for Attributes.

This tool helps users find problems in Attributes implementations before going to human support.

Cloneable created by Attributes Support team.

This cloneable shows the most common combinations of Attributes solutions used by the community.

Clone the project and understand how many Attributes can be used togther.

Webflow Experts directory on webflow.com was rebuilt with Attributes as the CMS Filter tool.

Rebuilt our reverse proxy server infrastructure to enable nested Webflow project urls. For example, we can nest a "Attributes Combos" cloneable project inside the primary Attributes project.

Finsweet.com/attributes/combos/[native-webflow]

Where "/attributes" is a Webflow project and "/combos" is a different Webflow project.

Solutions built and launched in 2022.

• Fluid Design Generator
• Folders
• PX to REM Migrator
• Vertical Canvas Resize
• Integrated Finsweet Accounts system inside Finsweet Extension.
  

Rebuilt "Finsweet Hacks in jQuery" (2018) as "Finsweet Hacks in TypeScript".

Previous solutions have been rewritten in TypeScript to reflect Finsweet's 2022 technical quality.

Finsweet builds Form Flex API for building conditional logic flows with Webflow form.

This solution is built as a private API for Finsweet developers to implement in client projects.

Finsweet builds Greenhouse for Webflow integration.

This solution is built as a private Attributes integration for Finsweet Agency to implement on client projects.

Finsweet's Cookie Consent for Webflow reaches 43 million page loads per month.

GitHub repo for all Finsweet development projects to start from. Included tools:

• Typescript: A superset of Javascript that adds an additional layer of Typings, bringing more security and efficiency to the written code.
• Prettier: Code formatting that assures consistency across all Finsweet's projects.
• ESLint: Code linting that enforces industries' best practices. It uses our own custom configuration to maintain consistency across all Finsweet's projects.
• Playwright: Fast and reliable end-to-end testing.
• esbuild: Javascript bundler that compiles, bundles and minifies the original Typescript files.
• Changesets: A way to manage your versioning and changelogs.
• Finsweet's TypeScript Utils: Some utilities to help you in your Webflow development.
  

Global Open House 2022 brought the Webflow community together in GatherTown for a day of networking and content.

Paid Finsweet Pro community launches for dedicated Finsweet followers (May 2022).

F'in Pro is now at 1,000 members.

Pro community features human Finsweet support, priority access to new Finsweet tools, early access to beta testing, roadmapping, courses, giveaways, discounts, and more.

Community Day was a live YouTube series featuring Webflow community members and their professional journey.

This type of content will resurface in 2023 with new Pro benefits.

Technical Day was a live YouTube series by Finsweet CTO, Alex Igleasias. Alex taught technical development and JavaScript inside Webflow.

This type of content will resurface in 2023 with new Pro benefits.

A small community inside a small community. Flow Parents group forms inside Finsweet Pro paid community.

Flow Parents is available for anyone can join inside Slack.

In 2022, we gave these benefits to our F'in Pro community:

• May 2022 — Client-First V2 Pro early access
• June 2022 — Pros vote on next wave of Attributes solutions
• July 2022 — First public viewing of Client-First Folders
• August 2022 — New Attributes released to Pro users
• September 2022 — $1800 Wized credit
  Pros who signed up before Aug 30th 2022.
• October 2022 — Pros vote on the next Pro benefits.
• November 2022 — Announced redefined Pro live content benefits.
  

• 1,000+ Tweets
• 4,190+ New Followers
• 9,000+ Mentions
  

A new merch store with updated brand design.

Built with Webflow Ecommerce + Printful.

Finsweet builds affiliate marketing system.

• Recognized as one of PartnerStack's Premium Partners.
• Partnered with an additional 14 companies.
• Link click tracking through finsweet.info url.

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Exclusive discounts to people who make a purchase via our affiliate link.

• 30% off their first 3 months of their Deel subscription.
• 20% off their first 3 months of their BugHerd subscription.
• 10% off on all plans of their Xano subscription.
• Activates discounts on courses on Udemy.

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Launched Finsweet Recommended, Finsweet's official recommended applications and work hardware.

Instagram is getting social post action and TikTok was launched in 2022.

New logo, new brand colors, new style.

The new Finsweet.com launches.

New website features a complex 3D infrastructure and a deep content sitemap to reflect Finsweet 2023.

The homepage of the previous Finsweet.com was released as a cloneable.

Finsweet wins Webflow Community Creator of the Year award at Webflow Conf.

Finsweet brand designer, Sergey Stanchev, wins the first RDL championship.

Finsweet had 16 employees at Webflow Conf.

• Each employees had matching Finsweet jackets. Each jacket was customized with the employees name on the back.
• Unique QR codes by person. Scanning the QR code "caught" the Finsweet employee and showed a profile of employee. This QR code game was built with Wized.
• People who scanned all 16 employees received a Wized Large plan free for 1 year.
• The campaign looked super cool and was considered a big success.
  

Finsweet launches Finsweet Account, an SSO platform for all things Finsweet.

One Finsweet Account allows users to log into all Finsweet web properties.

Finsweet acquires Wized!

• Wized is now a Finsweet product.
• Jonas Beisswenger, creator of Wized, joins Finsweet full time.
• Finsweet reimagines and rebuilds Wized as a team.
• Wized.io is considered V1. Wized.com was purchased and named V2.
• Wized is launched to all Finsweet Pro users and will use an invite system for access. Public launch in 2023.
  

Video education for Wized releases.

Beginner path and Advanced path for people of all skill levels.

The video education covers web application development principles and how to implement those principles in Wized.

Video education series for workflow enhancements and efficient Webflow use.

• 6,165 New subscribers
• 164 Videos published
• 125 Live streams
• 765k+ Views
• 4.2 million minutes of watch time
  

Finsweet talks about mental health issues while working from home.

Many community members reached out to us privately to thank us for this initiative.