Intro to this course

Google Analytics global site tag (gtag.js) is a javascript API that makes it easy to send website event data to Google Analytics.

The problem:

We have to write javascript to send important ecommerce data from our Webflow website to Google. Google gives us powerful tracking options by default with the simple copy and paste implementation. There are additional metrics that we can send to Google with the help of a javascript developer. The problem is that we are not javascript developers.

The solution:

With crafty javascript, we can set up advanced Google Analytics ecommerce tracking. We can super power the tracking metrics for our Webflow Ecommerce store.

This course is the solution.

We will give you the code snippets and raw knowledge to implement advanced ecommerce tracking on any Webflow website. Understand how this code works to fully unlock the full potential of gtag. Take the next step forward in your technical understanding.

This course covers:

• The simple copy/paste implementation of gtag.js that offers automatic tracking of basic information, like website visitor traffic.
• Custom events implementation of gtag.js that offers more detailed tracking of product activity, promotion stats, checkout, duration to complete purchase, and more.
• Access and view this information in the Google Analytics dashboard.
• Sell gtag.js custom implementation as an optional add-on to your clients using Webflow Ecommerce.