Course

Super F'in valuable

Chapter 1 - Get Started

Intro to this course

Setup and installation

Chapter 2 - Events in GA4

What are events?

Google gtag docs review

Basics of the javascript code

Using Google Tag Assistant tool

Automatic vs. recommended vs. custom

Chapter 3 - Recommended events

What are Recommended Events?

What are Product Impressions?

Product impressions

view_item_list

Product impressions

view_item

Product impressions

select_item

What are Promotion Impressions?

Promotion impressions

view_promotion

Promotion impressions

select_promotion

What are pre-purchase interactions?

Pre-purchase interactions

add_to_cart_enhanced

Pre-purchase interactions

remove_from_cart

What are purchase & checkouts?

Purchases & checkouts

begin_checkout

Purchases & checkouts

add_payment_info

Purchases & checkouts

add_shipping_info

Purchases & checkouts

purchase

Chapter 4 - Custom events

What are Custom Events?

What are time duration events?

Time duration events

time_to_purchase

Time duration events

time_to_checkout

Time duration events

time_to_add_cart

Time duration events

time_to_fill_details

What are session events?

sessions_to_purchase

Setup in Google Analytics

Set up custom metrics in Google Analytics

Chapter 5 - Analytics and reporting

GA4 dashboard overview

Events in GA4

Chapter 6 - Sell to clients

Sell to clients

Lead with questions

The F'in pitch

The big benefit

Training and onboarding

Pricing

The ask