What are Custom Events?

About this lesson:

Custom events in Google Analytics for Ecommerce are specified by a javascript developer to record data. These are not recorded by recommended events nor automatic events. Learn how to implement custom events for your Webflow ecommerce website with the Finsweet gtag tutorial.

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Custom events are neither built-in or sent automatically. When we want to record a specific metric that is not part recommended events or automatic events, we create a custom event. A developer can write javascript that sends the custom information to GA4.

Finsweet has created a set of time duration and session events that are helpful in identifying trends in your ecommerce store. Understand usage trends will help improve the experience of potential buyers.

time_to_purchase

time_to_add_cart

time_to_checkout

time_to_fill_details

sessions_to_purchase

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