Chapter 4
:  
Custom events
  >  
Time duration events

time_to_purchase

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Lessons in this chapter

What are Custom Events?
What are time duration events?
time_to_purchase
time_to_checkout
time_to_add_cart
time_to_fill_details
What are session events?
sessions_to_purchase
Set up custom metrics in Google Analytics

About this lesson:

This custom event tracks the time from when the user first hits the website, in any session, to when they have confirmed purchase. It also tracks the returns duration on site in minutes. Learn how to set up custom events in Google Analytics for your Webflow ecommerce website with Finsweet’s gtag-ecomm tutorial.

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Chapter 4
: 
Custom events
Time duration events
time_to_purchase

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More chapters of this course

Chapter 2

Events in GA4

Chapter 3

Recommended events

Chapter 5

Analytics and reporting