Quick story

Joe started a web agency with zero knowledge, zero money.

Became Webflow-exclusive within first day of using Webflow.

Hires two part time employees — a designer and a JavaScript developer.

Inducted into the Webflow Experts program based on successful work with early Webflow user, HelloSign.

Creates first YouTube video. Today, Finsweet has released over 500 videos.

Finsweet grows to 12 full time employees.

Turned down $1.24 million offer to sell Finsweet.

Finsweet releases CMS Library, the first third-party Webflow focused JavaScript library.

Finsweet drops design as a service for clients. Finsweet is now a development-only company.

Finsweet hires CTO, Alex Iglesias, which is a huge step forward in Finsweet's technical advancement of Webflow.

Finsweet hires Head of Agency, Jay Wolff, which sparked the growth of product and community initiatives.

Finsweet releases Client-First — the official Webflow-focused build strategy of Finsweet.

Finsweet releases Attributes — JavaScript functionality for Webflow without code. Attributes is a stable, scalable replacement for CMS Library.

Finsweet secretly acquires Wized.

Finsweet launches Finsweet Account — SSO login for all Finsweet web properties.

Finsweet tells people about secretly working on a completely reimagined Wized V2 for the past year. Wized V2 is launched.

Finsweet goes to Webflow Conf with jacket campaign.

Finsweet+ Community membership launches

Finsweet Open Source Initiative

Wized Embed 2.0 launches, which is 55x faster than 1.0 on average.

Finsweet Products start a unified branding effort across 2024

Finsweet is now a Webflow development and implementation only agency.

Finsweet Strategy in year 1, 2 and 3.

Finsweet website evolutions


Finsweet team

Webflow developers, technical developers, product developers, designers, operations, community leaders.
Size of the team

Really good people

Core values of
Finsweet team

Always build quality projects.

Get the job done.
No excuses.

Work hard to be the best you can be.

Always deliver more than the client/user expects.

Encourage team growth & advancement.

Be direct and transparent about your work.

Always be fair and nice.

Never compare yourself to others.

Give Webflow users super-powers.

Be happy.

all set

Fun facts about Joe, founder of Finsweet.

Was an eBay PowerSeller at 15. He is now banned for life from eBay for trying to sell his eBay account.
Consumed 9 million Scoville pepper extract, direct to tongue and over 10 times recommended serving size.
Cooked most of the food for his 300+ person wedding for quality control purposes.
Next fact


/ Company

Who the f*ck is Finsweet?

Joe Krug
Jay Wolff
Head of Agency
Victoria Perez
Community & HR



Cool Work

Hire Finsweet to build your Webflow project