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Webflow design backed by real strategy
From discovery to launch. Sitemap, brand, design,
and Webflow build delivered by one team.
What is design and strategy at Finsweet?
Design and strategy at Finsweet is the discovery, brand, and information architecture work that shapes a Webflow site before development begins. We work with B2B teams to define what the site needs to do, then design the system that produces it. The output is a Webflow design system your team can manage after launch.
Strategy comes before design
Sitemap and IA designed
by senior consultants
limbic team
I do think the project management could have been more detailed and proactive. Too often it felt like it fell to us to make sure everything was getting done. And there were some fairly big things that were missed, like GDPR and WCAG compliance, which have necessitated a post-launch scramble to fix.
Brand refreshes that
scale with the business
What clients have said
about working with us
Specialized Web Design
Different industries need different design approaches. Pick the one that matches yours.
Fintech Website Design
Webflow sites built for B2B fintech, with the trust and compliance layers your buyers expect.
B2B Website Design
Webflow marketing sites for B2B teams that need their site to drive pipeline.
Education and EdTech
Webflow sites for education and EdTech companies, from marketing pages to learning experiences.
How we design in Webflow
A four-phase engagement that takes a Webflow project from research to a launched site your team can run.
Discovery
Brand, audience, content, traffic, and business goals. The output is a project brief with success metrics, content priorities, and design direction.
Strategy
Sitemap, information architecture, and page templates. Senior consultants design the site structure your team will live with for years.
Design
A complete visual system. Brand application, component library, page mockups. Designed in Figma and ready to ship into Webflow.
Build and Handoff
The Webflow build runs in parallel with final design. We hand off the project with a design system your team can manage after launch.
Webflow design FAQ
How long does a Webflow design and strategy project take?
Most design and strategy projects take between 6 and 12 weeks, depending on scope, content readiness, and the number of stakeholders involved. Larger enterprise projects can run longer. We scope the timeline before any work begins.
Do you write the content for the site?
No. Finsweet does not write copy or content. We design the system the content lives in, and we work with the content you provide. Many clients work with a copywriter alongside us, or use AI tools to draft.
Will the design stay consistent with our existing brand?
Yes. The discovery phase starts with your brand. We work inside your existing brand guidelines, or if you do not have them yet, we can extend or refresh them as part of the project.
Can you do branding from scratch?
We can. Brand identity work runs in parallel with web design when needed. Most engagements are brand refreshes or brand applications, but we have brand design specialists on the team for full identity work.
Can we provide our own Figma designs for you to build?
Yes. We have a dedicated Figma to Webflow service for teams that already have designs. The design and strategy service is for teams that need the design itself, not just the build.
What do we get at the end of the project?
A live Webflow site, a complete component library inside Webflow, a design system documented in Figma, and a training session so your team can manage the site after launch.
Do you handle SEO during the design phase?
Yes. SEO is integrated into the design and strategy work, not bolted on afterwards. We design with metadata, content structure, schema markup, and Core Web Vitals in mind from day one.
Ready to scope your design and strategy project?
Tell us where your team is and where you want the site to go. We will come back with a clear scope and a plan that fits.
limbic team
Best design and fastest production I’ve experienced from a web agency. And it’s effective. Average time on site has doubled (up 102%) since our new site launched. We needed a site that could nurture inbound B2B buyers, and we needed it quickly. That’s exactly what we got.
