How do you make an insurance website look good?

Modern content design with usability as the primary focus.


  • Website was not tablet or mobile responsive.
  • Website had many accessibility issues.
  • Design was outdated.
  • Site management was difficult.

Unfortunately, the issues above are true for many Blue Cross affiliated websites. We wanted to make a change in a drastic and bold way. Manitoba Blue Cross brand and web strategy was reimagined, making it one of easiest to use (and best looking) Blue Cross sites on the web.*

*According to us


  • Fully responsive for all devices.
  • Fully accessible website build adhering to accessibility standards.
  • New, refreshed, modern look and feel.
  • Complete content migration to Webflow (100+ pages).
  • CMS driven management of many parts of the site.

Finsweet made it possible in Webflow

100+ pages were restructured, redesigned, and rebuilt in Webflow. Information architecture was reimagined.

User experience focused on improvements across finding resources, submitting applications, and navigating claims.

Complex multi-step form flows and user journey.

Integration with MBC's proprietary APIs allowed two way communication between the Webflow site and MBC's backend.
Purchase protection plans as a Manitoba Blue Cross user.

A technical API implementation allowed us to build this functionality inside Webflow.

Get the job done and be proud of your project