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Baton
The leading platform for managing software implementations and customer onboarding.
![](https://cdn.prod.website-files.com/61819aaca0e7ac73f85a2d54/63563d00d6b8bb55ce2be02a_finsweet-portfolio-baton-cover.webp)
We helped brand Baton with a beautiful, playful website with unique designs, illustrations, and animations.
Baton had a rough idea about their website branding. We expanded on their ideas in Webflow.
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![](https://cdn.prod.website-files.com/61819aaca0e7ac73f85a2d54/62f650b391e022f3482b94b3_finsweet-com_portfolio_baton-style.jpg)
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![](https://cdn.prod.website-files.com/61819aaca0e7ac73f85a2d54/62f650e87640278563160e70_finsweet-com_portfolio_baton-font.jpg)
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Simple, accessible illustrations with animation to highlight the key points of Baton.
![](https://cdn.prod.website-files.com/61819aaca0e7ac73f85a2d54/62f6523acea373736f067727_5fa3353e1c82e7af8df8cbff_bat-ss3.png)
Before Webflow
After Webflow
The mission
Be playful without making things silly and over the top.
Baton is a new kind of project management tool that is laser focused on software implementation, with an easy going attitude.
![](https://cdn.prod.website-files.com/61819aaca0e7ac73f85a2d54/62f651a31068fd752e686c8c_5fa335286fc65fd77ed53f47_bat-ss1.png)
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![](https://cdn.prod.website-files.com/61819aaca0e7ac73f85a2d54/62f651c1d6557d34c2996eab_5fa3351f10967b50cf42ba25_bat-mob-ss1.png)
![](https://cdn.prod.website-files.com/61819aaca0e7ac73f85a2d54/62f67027e2632b6981e282a8_bat-ss5.png)