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Baton had a rough idea about their website branding. We expanded on their ideas in Webflow.

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Warm and inviting colors gives the marketing site a contemporary attitude.

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Grotesque fonts with unconventional features to represent the fresh start associated with Baton.

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Simple, accessible illustrations with animation to highlight the key points of Baton.

Unique, custom illustrations. Playful motion and interactions everywhere.

Ultra creative with scroll interactions. The entire website looks and feels unique.

Before

After

The mission

Be playful without making things silly and over the top.

Baton is a new kind of project management tool that is laser focused on software implementation, with an easy going attitude.

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We introduced the concept of relay races into the design. This is where the company names comes from. Relay races are weaved throughout the project.

Webflow website development