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Dualite
Building brand awareness with signage and image solutions. One of the largest signage manufacturers in the US.
![](https://cdn.prod.website-files.com/61819aaca0e7ac73f85a2d54/635eee3fd15f65488452e0ce_finsweet-com_portfolio_dualite-cover.webp)
We designed and developed a new brand for Dualite. We worked with their marketing team to redefine their 75 year old company image.
Redefine old site structure
A core goal of the project was to keep the website's structure simple. Prospective customers could reach any part of the site as fast as possible without any hidden content.
![](https://cdn.prod.website-files.com/61819aaca0e7ac73f85a2d54/62b56dccb25b1b6d8ba52e3f_5f5d419ee5df479630881eaa_cs-dualite-1.png)
We set up all redirects from old website to new website.
The amount of pages was reduced by 80%.
![](https://cdn.prod.website-files.com/61819aaca0e7ac73f85a2d54/62b56fbe108308f7dbd66711_dd-colors.jpg)
Before Webflow
- Legacy web project completely managed by developers.
- The marketing team had to wait weeks or months for updates.
After Webflow
- Marketing managed and CMS powered in Webflow.
- New refreshed branding with modern web effects.
Look and feel
The goal was to make every page and every section of every page memorable and fun, without boring repetitive blocks of information. This resulted in each core page being very distinct visually and conceptually.
![](https://cdn.prod.website-files.com/61819aaca0e7ac73f85a2d54/62b5705bc8704afca4229ade_5f5d4a65859660d61b8beb81_dl-ani1.gif)
![](https://cdn.prod.website-files.com/61819aaca0e7ac73f85a2d54/62b5705bdd95ab597339f55f_5f5d4a858596609efb8beb8c_dl-ani2.gif)
![](https://cdn.prod.website-files.com/61819aaca0e7ac73f85a2d54/62b5705cc00a4a6337957f19_5f5d4b89bc45c159abed2cc4_dl-ani3.gif)
![](https://cdn.prod.website-files.com/61819aaca0e7ac73f85a2d54/62b5705c7eb0e31b090256f7_5f5d4c239d335b02909db2e5_dl-ani4.gif)
Making things simple
Dualite was onboarded to Webflow CMS without extensive training.
![](https://cdn.prod.website-files.com/61819aaca0e7ac73f85a2d54/62b570b955d00453c45fe18e_5f5d4e1c16bbd06a77018836_DL-IMG1.png)
![](https://cdn.prod.website-files.com/61819aaca0e7ac73f85a2d54/62b570b805c2082fe9e7afaf_5f5d4f14c69fc07aa004e326_dl-img3.png)
Dualites careers platform is now 100% Webflow based.
The form submission process gathers all data, converts into a PDF document, and sends it to HR for automatic sorting.
People from Finsweet were extremely pleasant to work with, and the process was smooth all the way from start to finish. 10/10 would recommend.
![](https://cdn.prod.website-files.com/61819aaca0e7ac73f85a2d54/6357ed00b25c7821ff02442e_Dimitri%20Foreman.jpeg)