How to set up Google
Tag Manager

Go to your Google Tag Manager account > 'Templates' and click on 'New' in the tag templates section.

Click on the three dots in the top right corner and select 'Import'.

Select the downloaded Finsweet Cookie Consent template and click 'Open'.

Click on 'Agree to Community Template Gallery Terms of Service' and 'Save'.

Go to 'Tags' and click 'New'.

Name it 'Consent Mode Init' and click on 'Tag Configuration'.

Choose 'Finsweet Cookie Consent GTM Template'.

Click on 'Triggering'.

Select 'Consent Initialization - All Pages'.

And 'Save'.

Go to 'Triggers' and click 'New'.

Name it 'Essential Cookies' and click on 'Trigger Configuration'.

Choose 'Custom Event'.

Fill 'Event Name' with 'essential-activated', select 'Event', choose 'equals', and enter 'essential-activated'.

and 'Save'.

Go to 'Triggers' and click 'New'.

Name it 'Marketing Cookies' and click on 'Trigger Configuration'.

Choose 'Custom Event'.

Fill 'Event Name' with 'marketing-activated', select 'Event', choose 'equals', and enter 'marketing-activated'.

and 'Save'.

Go to 'Triggers' and click 'New'.

Name it 'Personalization Cookies' and click on 'Trigger Configuration'.

Choose 'Custom Event'.

Fill 'Event Name' with 'personalization-activated', select 'Event', choose 'equals', and enter 'personalization-activated'.

and 'Save'.

Go to 'Triggers' and click 'New'.

Name it 'Analytics Cookies' and click on 'Trigger Configuration'.

Choose 'Custom Event'.

Fill 'Event Name' with 'analytics-activated', select 'Event', choose 'equals', and enter 'analytics-activated'.

and 'Save'.

Select the script that should be prevented from loading. This script will only load when the user consents to a specific category.

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For this example, we are going to use the 'Facebook Pixel' tag:

Click on 'Edit icon'.

Remove the current trigger.

Click on 'Triggering'.

Choose the new trigger.
For Facebook Pixel, for example, we can choose 'Marketing Cookies'.

That means the Facebook Pixel script will only load when the user consents to the 'Marketing' category or clicks on 'Accept All'.

You can select the trigger you think fits best for each script.

Select the tag you want to add the addicional consent check.

For this example, we are going to use the 'Facebook Pixel' tag again:

Go to 'Advanced Settings' > 'Consent Settings' and select 'Require additional consent for tag to fire'.

Choose the additional consents based on the previously selected trigger (check the visual reference below):

Visual reference for mapping the Cookie Consent categories with additional consents:

Add the additional checks to every tag inside Google Tag Manager that requires user consent.

Click on 'Submit'.

and 'Publish'.

Check the checkbox in the Google Tag Manager message within the Finsweet Components app.