Design reimagined: Finsweet's strategic return to design to fuel growth

After 8 years of business, things change

In 2017, Finsweet’s design work was so unique and interesting that people came to us specifically for design work. We were the design-focused agency that created wildly creative projects in Webflow. Like “Woah, I want to work with this company” wild.

We caught eyeballs and attracted leads. It was part of the business. Creative design was at the heart of most of our projects.

In 2020 we released a bomb of information in our post, Finsweet is now a Webflow development only agency. We were no longer taking design projects to focus exclusively on Webflow development work. It was a major pivot that just felt right.

Our goal was to build Finsweet Agency into a more predictable efficiency machine. We became pros at Webflow development and succeeded in our mission. Woohoo! Today we’re industry-recognized for high quality Webflow development—and Finsweet Agency has grown significantly.

Today we’re approaching design with a fresh perspective.

But why?

Better support our leads and clients

Imagine a big, juicy lead arrives to your inbox with a specific requirement you can't meet. It hurts. You want to meet it. You want this project.

The lead says, “I want to hire one agency to manage my entire web project. I don’t want an agency for design and a different agency for development.”

We see leads requiring design service, and we’re losing out on a potential business opportunity by not offering it.

We believe a few key projects can help fuel, grow, and scale an agency. If we can’t work with [big respectable company] because we don’t offer a design service, then we need to make a change.

We've reach the right scale and maturity level

Now it’s time to grow using our knowledge of design and development.

We focused on design and had great success. We focused on development and had also had success. Now we will have great success with both services at the same time.

We’ve learned so much about designing brands and websites in the last 9 years that. Today we have a rock-solid process for building brands, and it works.

When a well operating design service is paired with our already highly effective development service, we will see agency growth.

We already have experienced staff

Finsweet is already staffed with the same quality designers that fueled our design service in 2017-2020. We have the knowledge in-house, so let’s use it.

We have several 15+ year brand design veterans that spent the last few years building design systems at Finsweet. No client design work, just internal design work. We’re ready to jump back into client work with our proven brand design approach.

Which design projects are we accepting?

Brand design, rebrand, brand overhaul

• If your website brand no longer represents your company, or you’re starting a new company, a brand designer will align your company with a visual brand identity.

Visual site upgrades

• If your website is OK but needs design upgrades to make it great. We’ll keep the same website content, adjust the layout, and upgrade the design.

Design sprints

• 1-2 weeks of exploratory fast-deliverable design work. Great for figuring out what your brand can look like in a very short period of time. Great for testing Finsweet design before starting a 3-month project together. Clients get a ton of value from exploratory design springs.

How can you transform your brand with Finsweet?

1. The first step is to reach out to our Agency Sales team to tell us about your project.
2. We’ll reach out to schedule a meeting, finalize your project spec, and generate a proposal.
3. We work together and a new digital partnership is formed.

The result… Your brand, transformed.